As the Coordinator of Enrollment Operations, Marketing & Business Intelligence, I led a comprehensive review of third-party vendors and internal service contracts tied to enrollment and marketing functions at Salem University. During this review, I identified significant financial redundancies and errors, including a six-figure annual loss due to overlapping services and misaligned contract terms.

After presenting my findings to senior leadership, I was entrusted with the reallocation of institutional funds, the renegotiation of existing vendor contracts, and the sunsetting of unnecessary tools. These changes allowed us to re-invest in higher-impact recruitment strategies and operational priorities.

Following the success of this analysis, I worked alongside the Executive Director of Marketing and the President of the University to design and implement a formal vendor review process. This policy now requires a quarterly review of vendor performance and contract value across departments; ensuring ongoing oversight, improved budget alignment, and institutional accountability.